New Delhi, India – December 14, 2024

PharmaPlus is excited to announce a new initiative aimed at helping independent pharmacies reach new customer segments. Recognizing the importance of diversification in today’s competitive healthcare market, PharmaPlus is committed to providing pharmacies with the tools, strategies, and insights needed to expand their customer base and enhance their service offerings.

The PharmaPlus Essentials platform now features advanced analytics and marketing tools designed to identify and target new customer segments effectively. By utilizing demographic insights, market trends, and customer behavior analysis, pharmacies can tailor their services and marketing strategies to meet the specific needs of these segments, ultimately driving growth and increasing revenue.

“Reaching new customer segments is essential for the sustainability and growth of independent pharmacies,” said Navneet Kumar, Founder and Chairman of PharmaPlus. “With over 38 years of experience in the healthcare industry, I understand the challenges pharmacies face in adapting to market changes. Our solutions are designed to empower pharmacies to expand their reach and provide the right services to the right customers.”

PharmaPlus also offers training and resources focused on effective marketing strategies, customer engagement, and service customization. These initiatives help pharmacy staff develop the skills necessary to connect with diverse customer groups, enhancing overall patient satisfaction and loyalty.

With over 8,500 pharmacies already benefiting from PharmaPlus’ solutions, the company aims to support more than 200,000 pharmacies in the next 12 months as they explore new opportunities for growth. By focusing on reaching new customer segments, PharmaPlus is dedicated to ensuring that pharmacies can thrive and serve their communities more effectively.

Pharmacy owners interested in learning more about how PharmaPlus can help them reach new customer segments are invited to visit https://pharmaplus.network/index.php/category/news/   for further details and to join the PharmaPlus network.